Gowri Tritiyai is an auspicious day dedicated to Goddess Parvati. It falls on the third day of the Waxing phase of Moon in Chitra month (March - April). In 2011, the date of Gauri Tritiya is April 6.
It is believed that Lord Shiva and Goddess Parvati got married on that day. Goddess Gowri is one of the manifestation of Goddess Parvati. After the conclusion of her ferocious form Goddess Kali (the black goddess, man-eating manifestation of Goddess Parvati), Devi observed a severe penance to get rid her black complexion. She became Goddess Gowri, the pretty young woman with golden complexion. As unmarried girl, she performed severe penance to marry Lord Shiva.
The observance is also known as Sowbhagya Gowri Viratham in Telegu culture. On this day, women worship the Mother Goddess for their marital bliss. They conduct special pujas at home and invite neighbours, friends and relatives to take part in the ritual. An image of Goddess Parvati is worshipped along with other deities. The prayers are for the wellbeing of the family. Unmarried women pray for good husbands.
Those who worship Goddess Gowri along with Shivalingam on this day would get good husband and their married life will be blissful with the blessings of the divine couple.